When our Hon’ Prime Minister Narendra Modi talked about Make in India in 2014, we all were filled with a surge of patriotism. We all wanted to make everything in our country ourselves. There’s no harm in it though. However, the Varun Dhawan and Anushka Sharma starrer ‘Sui Dhaaga ’, which released in 2018 showed us the actual picture of this huge dream that we all were harboring.

The film featured the journey of Mauji Sharma, whose grandfather was a tailor at the local handicraft business. However, things went downhill and now he is living with a retired father and a job at a shop that sells sewing machines. Apart from his meager salary, what Mauji’s job lacks is respect. His wife Mamta sees this and motivates him to quit his job and start his own startup. 

Thus begins the couple’s journey of starting a cloth line. The film depicted their struggle of getting a sewing machine which required extensive travel and standing in never-ending queues. At one point, it does feel that the couple might give up but they derive strength from each other. They then enroll in a national level competition where they have to face sophisticated brands and professional models. Like all happy endings, they win at the end and are allowed to make their name, a brand. Mauji had named his company
‘Sui Dhaaga– Mad in India’. When he is suggested that it is ‘made’ and not ‘mad’, he insists that they go on with the initial name.

Sui Dhaaga tried to portray the reality behind the concepts like ‘aatmanirbhar’ and ‘Make in India’, that is so easy to use but equally difficult to be put in practice. Everyone recognizes you once you are famous, but are people around when you begin something from scratch? Sui Dhaaga is not just limited to one startup, rather it is the story of every startup in India. In our everyday conversation, when we casually slip words like ‘Make in India’ little do we realize that starting something new in India is a gamble. Not to forget the initial capital and the labor that it requires. 

Also, in a country like ours, where people go crazy for brands, we see the speculation of people’s faces when they are told to pick a local alternative. We are the same people who use #VocalForLocal on Instagram but think twice before investing in a friend’s startup.

Any startup eventually becomes a brand when people like us support it. The lack of support kills so many startups, even before they bloom. In some circumstances, it is natural that budding entrepreneurs will be discouraged, but it is movies like these that give them the hope that ‘Apna time aayega ’. With a constant source of support and true determination, Sui Dhaaga taught us to make the fabric of our dreams, one stitch at a time.